In the world of automotive car colors, the chicken and the egg arrive simultaneously. In other words, vehicle colors that consumers demand heavily influence which colors the manufacturers create. So why do we demand the colors we do?
There are people in the car color business who spend a great deal of time trying to predict this phenomenon and they have many theories. One such person is Robert S. Daily, color-marketing manager of DuPont Automotive, a major paint supplier to the automotive industry. For example, he believes it's our affinity for technology that lures us to silver. He writes, "Silver and gray reflect our fascination with technology, such as seen in the brushed chrome cues on laptop computer covers and other electronic devices. Secondly, silver and techno-gray seem to accentuate the angular, 'new-edge design' of the latest luxury sport vehicles." Others believe that silver relates to "feelings of superiority" and "great mental powers."